Become a Sponsor of Friday Night High School Football

If you are interested in becoming a sponsor, please contact our Sponsorship Chair at

How Your Business Can Score by Sponsoring High School Sports

1. You will increase brand awareness.
This is obviously the number one goal of any advertising campaign, and sponsoring High School sports is a great way to achieve this. By becoming a sponsor of High School sports, your business will gain significant exposure within the entire youth sports market. This market includes: players’ parents, coaches, program organizers, the players themselves, and of course, local fans of the team. It is important to remember that this widespread market is proven to have significant spending power.

2. You will be involved with something local.
As stated above, High School sports truly involves every member, both young and old, of the community. This gives your business the unique opportunity to be involved at a local level that impacts all demographics. This is sure to leave a positive impression on the people nearest your business. In today’s world, businesses who “think local” are much more well-received by communities as a whole. Businesses who are viewed in this light will be reaping benefits for years to come.

3. You will tap in to a welcomed form of advertising.
High School sports are perceived as positive and engaging to all community members, but especially to parents. The bottom line is: Parents love when others show support to their children. Businesses who sponsor High School sports do not have to break down consumer defenses as much as other forms of marketing. Advertising during High School games are welcomed by the community (parents, in particular) because it spotlights the businesses who care about the same things as the general public. Therefore, consumers are more open to these advertisements and do not tune out easily.

4. You will build goodwill.
Because High School sports fans have such strong emotional ties, your business can automatically build goodwill and receive love from the community by sponsoring games. When local communities learn that your company understands the impact and importance of High School sports, this will create an emotional tie to your business. It will instill a sense of loyalty in your current customers, as well as in your future prospects. This will greatly strengthen the overall bond between your brand and the community as a whole.

5. Why Sports Radio
Because of their devotion to High School sports, these fans are active sports radio listeners, making radio sponsorship is the most effective way for businesses to tap in to this audience! High School sports fans intentionally seek out these games on the radio and are consistently proven to be much more focused than the average radio listener. This attentiveness remains, even when business’ advertisements are being aired during commercial breaks. Businesses should never underestimate the power of such an alert audience.

Want to become a High School Football Sponsor?

Send us your contact info and ESPN Fort Wayne will send you a list of the sponsorships that are still available.

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